Here's an interesting idea that one of our Pastors thought of that was outside the box and yet was a very interesting way to reach people where they may not be expecting to be reached.
We organized an advertising campaign in which we made advertisement posters stating "Happy Hour" as the headline and paid an advertising company to place in bar and restaurant restrooms. The "Happy Hour" was of course Sunday mornings at 10:00 AM, but it was an eye-grabbing way to get people's attention.